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Research

Resources for HR Professionals

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CPHR Canada - Brand Study

This report reflects on the CPHR brand identity with a focus on Human Resources, Work or No Work, and Latest Trends.

Timeline

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Open: October 31 and November 22, 2022

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Under Review:

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Complete: Report released November 24, 2023

Input Received

Feedback was collected through an online survey from May 15 - May 18, 2022, among 1,007 adults in all Canadian provinces except Ontario.

Outcomes

The data has been statistically weighted according to Canadian census figures for age, gender and region in all Canadian provinces except Ontario.


The margin of error—which measures sample variability—is +/- 3.1 percentage points, nineteen times out of twenty.

Findings

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